My philosophy is simple, to provide quality, yet affordable clothes for women who wear sizes 12 and up, and to care for their well being. Physically, society’s conceptions of attractiveness these days seem to force women into plastic Barbie doll moulds and fashion caters accordingly. Many women, regardless of age feel they do not measure up to societal standards of beauty, what they fail to realize is that standards of beauty are subjective…what is really beautiful is the personality inside a woman.

Women are naturally created in all shapes and sizes. As a woman, I know I want clothing that embodies the very essence of my being, and frees me to do whatever I want. I want to inspire women to be comfortable with themselves and to design clothes that enable women to be who they are. MS. READ is about clothes for natural-sized women!

The business comprises two parts (i.e. product and services) which have been combined in order that it may be positioned as a lifestyle product. The emphasis of this business is the product itself and its delivery aspect.